Lift AI + HubSpot
Bring Buyer Probability Scores into HubSpot to prioritize contacts, route leads and power workflows.
What HubSpot gets from Lift AI.
Every visitor, known or anonymous, is scored in real time and delivered as two outputs. Connect your outcomes and the Revenue Loop proves them.
Buyer Probability Score
Who to prioritize. A 0–100 probability for every visitor, known or anonymous, from behavior modelled against revenue outcomes.
Buyer Context Brief
How to engage. What each visitor is weighing and what to do next, so you know what to say, offer and route.
Revenue Loop
Whether it worked. Every probability band is graded against the conversions, pipeline and revenue that followed, on your own traffic. Where outcomes flow back automatically, the next decision improves.
How the Revenue Loop worksExample plays in HubSpot, by band.
Every visitor arrives scored. These are examples of what each band could trigger: starting points to adapt to your funnel, not rules.
High
Write the Score to the contact and trigger a workflow that routes them to sales right away.
Mid
Enroll them in nurture sequences matched to their Areas of Focus.
Low
Keep them out of sales queues and on low-touch automated email.
Example plays only. What you run depends on your funnel, your stack and how the integration is set up.
Using Lift AI with HubSpot
What you can do with Lift AI and HubSpot
- Score every contact on behavior, not page visits. Lift AI reads hundreds of micro-behaviors to predict each visitor's buying probability, instead of rules like “viewed pricing”.
- Route high-probability leads to sales in real time. Trigger HubSpot workflows the moment a visitor crosses into High, while they’re still on your site.
- Stop spending sales time on low-probability visitors. Deflect them, or nurture them with automation until they’re ready.
- Personalize pop-ups, SMS, email and chat by probability band. Your messages match where each visitor is in their buying journey.
RealVNC did it with HubSpot.
RealVNC, a global leader in remote access software, connected Lift AI to HubSpot.
- 216% boost in sales efficiency, with prioritization in HubSpot lead scoring
- 71% increase in HubSpot chat conversions
- 21% HubSpot SMS reply rate, targeting high-probability visitors within minutes of leaving the site
HubSpot's AI agents
HubSpot's AI agents can use Lift AI scores through the native integration, because the score is already on the HubSpot record.
They can't connect to Lift AI's MCP server: HubSpot's agents only connect to apps on HubSpot's supported list. If you want a HubSpot agent to look up a score on demand, you can build a Zapier action that calls the Lift AI API (typically with Webhooks by Zapier) and give it to the agent. That goes through the API, not MCP, needs a Zapier account, and still needs the Lift AI visitor ID or a company domain.
Live in three steps.
No new dashboard. Lift AI runs alongside the tools you already use.
Install Lift AI
Add one script to your site. Scoring starts on the next visit.
Connect HubSpot
Install the Lift AI app for HubSpot. Scores land on your HubSpot records for workflows, lists and HubSpot's own AI agents, and on-site tools can also read the browser cookie.
Act on the bands
Prioritize, route or personalize by probability band. In 30 days you get your Buyer Probability Report.
More in CRM & Marketing Automation.
More integrations.
See which of your visitors are ready to buy.
Install in five minutes. In 30 days, you'll get your Buyer Probability Report: every visitor on your site, scored High, Mid or Low. Free.